Regrowth
Marketing for Impact Businesses

Hi, I'm Linda Ivanova.
I’m a growth marketing expert who helps impact-driven businesses thrive.Are you a business owner or marketer committed to creating a better, more sustainable world? Let’s work together to grow your impact and reach the people who need your solutions most.
Why Growth Marketing?
You’re part of an impact business. You’ve got an amazing product or service that genuinely makes the world a better place. Your customers love it, too. But to maximize your impact, you need to reach more people.For a while, word of mouth worked wonders. But now it feels like you’ve hit a ceiling. Everyone in your current customers’ circles already knows you.You’re doing marketing, but let’s face it: you don’t have the time or budget to dive into all the “growth marketing hacks” you’ve read about online. And honestly, much of it feels out of sync with your values.So, what’s next? Keep things as they are—or try something new?Imagine this: a proven method to identify the most effective ways to grow your impact. Faster and more cost-effective than traditional marketing. And perfectly aligned with your values as an impact entrepreneur.That’s where Regrowth Marketing comes in.I combine proven principles of growth hacking with a commitment to sustainable, meaningful growth. It’s all about helping businesses like yours thrive within planetary boundaries.
Testimonials

About me
I’m a seasoned growth marketer with deep expertise in sustainability and impactful business strategies.Having worked as a senior growth marketer and head of marketing for B Corps, NGOs, and a unicorn tech company, I’ve driven significant customer and revenue growth.Welcoming my son during a record-breaking heatwave made me question the status quo of growth for growth’s sake. This turning point inspired me to research how marketing can be used for good and ultimately led to the creation of Regrowth Marketing.Now I aim to help impact organizations become the norm, instead of being sidelined in a sea of greenwashing.I live in Germany with my two sons and our dog and work with both English- and German-speaking clients worldwide.
Credentials
✓ 10 years of experience in senior marketing & communications roles across businesses, NGOs, and academia
✓ MA Degrowth Alumni, UAB Barcelona
✓ CIM Diploma in Professional Marketing

Growth Marketing for Impact Businesses
Growth marketing is all about creative, cost-effective strategies. Unlike traditional marketing, which can feel like throwing spaghetti at the wall to see what sticks, growth marketing is precise.It’s built around testing, learning, and scaling. Growth marketers systematically hypothesize, prioritize, and test strategies to quickly and efficiently uncover what works best.While it originated in the world of tech startups, it’s a natural fit for impact businesses—with a few key adjustments.It is leaner and more cost-effective than traditional marketing, making it ideal for organizations with limited time and budgets. It lets you focus on what really matters: your mission.Plus, for those selling innovative and sustainable offerings that often require a shift in customer habits, the experimentation-driven nature of growth marketing is invaluable. It helps you quickly pinpoint the most effective ways to communicate your value.That said, a “growth at all costs” mentality doesn’t work for businesses like yours. After all, you want to build something that aligns with your values and that stays firmly within planetary boundaries.I’ve helped numerous impact organizations grow effectively, sustainably, and ethically. From building communities to fostering partnerships, and leveraging online platforms and technology with intention, regrowth marketing is about conscious, impactful growth.
How to work with me
Project Support
Have a specific campaign or channel that you absolutely need to get right? I take over planning and execution of critical projects, making sure they succeed whilst avoiding mission drift.
Training
Do you have marketing team members new to the impact space? I train them on developing and implementing growth strategies that are both mission-aligned and extremely effective.
Growth Workshop
Get absolute clarity on what marketing measures will be most effective, as well as a clear, step-by-step growth roadmap tailored to you and your business. The workshop typically lasts 2,5 hours and can be tailored to teams or single founders.
Fractional CMO
You get senior-level execution and guidance, without paying the full-time salary. I oversee and execute the levers identified during the growth workshop. This way, you can rest assured that your business grows sustainably and aligned to your values.

Degrowth-oriented Marketing:
A free eBook
This free resource is for everyone who:
✓ Cares about sustainability, equality, and community-building and wants to use marketing accordingly;
✓ Is part of an organization wanting to survive & thrive in an extractive and profit-oriented market system without sacrificing their values;
✓ Is wondering how marketing and degrowth fit together.


Book a Consultation
✓ It's free and no strings attached
✓ Find out what you can do now to start growing sustainably and mission-aligned
✓ Just pick a date that suits you below ↓
(or email me via hello [at] lindaivanova.com)








