Regrowth
Marketing for Impact Businesses
About
About
Linda Ivanova is a seasoned growth marketer with additional expertise in sustainability, social sciences, and impactful business strategies.Having worked as a senior growth marketer and head of marketing for B Corps, NGOs, and a “unicorn” tech company, she is used to driving impressive customer- and revenue growth. However, welcoming her son during a record-breaking heatwave led her to question the status quo of growth for growths’ sake.She’s since conducted research on how marketing could thrive in a post growth world—helping mission-driven brands scale authentically without compromising their principles. Her newly-founded company, Regrowth Marketing, wants impact organizations to become the default – rather than being pushed to the sidelines or being lost in a sea of greenwashing.
Credentials
✓ 9 years of experience in senior marketing & communications roles across businesses, NGOs, and academia
✓ MA Degrowth Alumni, UAB Barcelona
✓ CIM Diploma in Professional Marketing
Services
What I can help you with
Successfully compete with larger and extractive businesses
Develop a marketing strategy that is both effective, yet sustainable and fair
Set up, manage and make the most of communications channels, including SEO/SEM, email, social media, and content writing
Audit and improve your marketing for both effectiveness and alignment to degrowth principles
Grow your business to its optimum, sustainable size (Because good things need to overtake bad ones)
Communicate complex ideas – such as innovative products and initiatives – to a wide audience
How I can help you
Project basis: Helping you with a specific task or project, such as getting your marketing strategy right, helping you set up a specific communication channels, or evaluating your current communication efforts.
External CMO: Providing ongoing support and guidance, which can also include training and helping your marketing team members.
Ongoing help: Managing and optimizing either all of your marketing activities, or specific communication channels, on an ongoing basis.
Degrowth-oriented Marketing:
A free eBook
This free resource is for everyone who:
✓ Cares about sustainability, equality, and conviviality and wants to use marketing accordingly;
✓ Is part of an organization wanting to survive & thrive in an extractive and profit-oriented market system without sacrificing their values;
✓ Is wondering how marketing and its goals should be altered in a degrowth context.
