Regrowth
Marketing for Impact Businesses
Hi, I'm Linda Ivanova.
I’m a growth marketer and consultant who helps impact-driven and sustainable businesses thrive.Are you a business owner or marketer committed to creating a better, more sustainable world? Let’s work together to grow your impact and reach the people who need your solutions most.
Why Growth Marketing?
So, you’re part of an impact business. You’ve got an amazing product or service that genuinely makes the world a better place. Your customers love it, too. But to maximize your impact, you need to reach more people.For a while, word of mouth worked wonders. But now it feels like you’ve hit a ceiling, as your current customers’ circles already know you.You’re doing marketing, but let’s face it: you don’t have the time or budget to dive into all the “growth marketing hacks” you’ve read about online. And honestly, much of it feels out of sync with your values.So, what’s next? Keep things as they are—or try something new?Imagine this: a proven method to identify the most effective ways to grow your impact. Faster and more cost-effective than traditional marketing. And perfectly aligned with your values as an impact entrepreneur.That’s where (re)growth marketing comes in.Regrowth marketing combines proven principles of growth hacking with a commitment to sustainable, meaningful growth. It’s about helping businesses like yours thrive within planetary boundaries, not chasing growth for its own sake.
What they say
Justa Heinen-Kay
Co-Director at BrightSide Produce
I highly recommend working with Linda! My nonprofit received some marketing and SEO advice from her, and we were very happy with the results. Linda is thoughtful, professional, and thorough. I especially appreciated how she provided simple instructions for how to execute her suggestions. I would definitely work with her again!
Sam Clark
Co-Founder & MD at Experience Travel Group
Linda was fantastic to work with at Experience Travel Group. She has strategic, forward thinking brain and a very open learning orientated mindset. Her key strengths lie in understanding, making sense of and then using data to inform action, whilst her grasp of technology is formidable. She was able to combine those strengths with an intuitive understanding of the creative and emotional sides of our business and an ability to bring her fellow employees along. She brought this all to bear in developing and implementing a new and hugely successful marketing strategy which enabled ETG to grow at a rate of above 25% whilst she was Head of Digital Marketing.
About
About Me
I’m a seasoned growth marketer with additional expertise in sustainability, social sciences, and impactful business strategies.Having worked as a senior growth marketer and head of marketing for B Corps, NGOs, and a unicorn tech company, I’ve driven significant customer and revenue growth.Welcoming my son during a record-breaking heatwave made me question the status quo of growth for growth’s sake. This turning point inspired me to research how marketing can be used for good and ultimately led to the creation of Regrowth Marketing.Now I aim to help impact organizations become the norm—not sidelined or drowned out in a sea of greenwashing.I live in Germany with my two sons and work with both English- and German-speaking clients worldwide.
Credentials
✓ 9 years of experience in senior marketing & communications roles across businesses, NGOs, and academia
✓ MA Degrowth Alumni, UAB Barcelona
✓ CIM Diploma in Professional Marketing
How I can help you
Growth Marketing for Impact Businesses
Growth marketing is all about creative, low-cost strategies. Unlike traditional marketing, which can feel like throwing spaghetti at the wall to see what sticks, growth marketing is precise.It’s built around testing, learning, and scaling. Growth marketers systematically hypothesize, prioritize, and test strategies to quickly and efficiently uncover what works best.While it originated in the world of tech startups, it’s a natural fit for impact businesses—with a few key adjustments.It is leaner and more cost-effective than traditional marketing, making it ideal for organizations with limited time and budgets. It lets you focus on what really matters: your mission.Plus, for those selling innovative and sustainable offerings that often require a shift in customer habits, the experimentation-driven nature of growth marketing is invaluable. It helps you quickly pinpoint the most effective ways to communicate your value.That said, a “growth at all costs” mentality doesn’t work for businesses like yours. After all, you want to build something that aligns with your values and that stays firmly within planetary boundaries.I’ve helped numerous impact organizations grow effectively, sustainably, and ethically. From building communities to fostering partnerships, and leveraging online platforms and technology with intention, regrowth marketing is about conscious, impactful growth.
How we could work together
Workshops: In most cases, I start by delivering a workshop for you and your team. This way, we develop a deep understanding of your target customers, as well as a precise, actionable roadmap of growth experiments. Based on this, you can decide how much of my involvement you need for implementation, and how you want to work with me going forward. Options for the latter include:
Project basis: Helping you with a specific task or project, such as executing growth experiments, setting up marketing channels, or creating content.
Fractional CMO: Providing ongoing support and guidance. This can also include giving you a structure to work with or guiding and upskilling your in-house marketing team.
Ongoing help: Managing and optimizing either all of your growth marketing, or specific experimentation activities and channels, on an ongoing basis.
Training I can train you and your team on how to develop and implement effective and mission-aligned growth strategies. This applies to "traditional" marketing teams wanting to work more sustainably.
Degrowth-oriented Marketing:
A free eBook
This free resource is for everyone who:
✓ Cares about sustainability, equality, and community-building and wants to use marketing accordingly;
✓ Is part of an organization wanting to survive & thrive in an extractive and profit-oriented market system without sacrificing their values;
✓ Is wondering how marketing and degrowth fit together.
Book a Consultation
✓ It's free and no strings attached
✓ Find out what you can do now to start growing sustainably and mission-aligned
✓ Just pick a date that suits you below ↓
(or email me via hello [at] lindaivanova.com)